TARGETING
THE FUTURE
We know the Digital Natives (Gen Z).
Because we belong to them ourselves.
The young generations will soon be the dominant labor and purchasing power.
However, few companies are prepared for the unique requirements of these generations that they will bring.
We know these requirements and help you understand and reach members of the Gen Z.
The Digital Natives (Gen Z)...
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differ from their predecessor generation in particular in their affinity for technology and are always online.
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are characterized by values, diversity, responsibility and a very strong social and environmental focus.
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place high demands on companies and future employers and are impatient and demanding.
Generational change is proceeding rapidly - companies must react.
Generation Y is already active in the labor and consumer market - Generation Z is about to be.
And they are not few:
In Germany, more than eleven million people belong to Gen Z (born 1995-2010). The number of Gen Y (born 1981-1996) is as high as 15.8 million.
Those who do not transform themselves early enough will have difficulty reaching the talents and customers of tomorrow.
We support companies in taking action ahead of time so that they don't have to react too late.
What We Can Do For You
We support companies through knowledge and experience to successfully understand, attract
and retain employees and customers of the Gen Z.
Even more innovative?
Who We Are
Greta Garkisch
Co-Founder |
Data & Tech
Larissa
Ruf
Co-Founder |
Psychology
Philippe Bourbon
Co-Founder |
Advisory