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Gen Z
Members of the Gen Z are the talents and customers of tomorrow, but differ from previous generations.
What sets them apart?
What makes them so special?
How and where do you reach them?
Characteristics
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Born between 1995 and 2010
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"Zoomers" / "Digital Natives"
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> 11 million people in Germany
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Decisive influences (in the 15-25 years of life) of this generation: Covid-19 pandemic, climate and energy crisis, global political instabilities
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