References
We have already been able to help some well-known clients in preparing for the Generation Z.
Our xCogito method combines knowledge, experience and motivation to produce excellent results for our clients.
Verwaltungs- und Wirtschafts-Akademie München e.V.
Speech on the future generation
"Winning the Gen Z and not losing yourself in the process."
As part of the VWA "Deutschlandreise", we were invited by VWA Munich to give a talk on the Gen Z. During the speech we highlighted clear measures to reach the Gen Z, to win them and thus to face the "war for talents" without losing the own corporate identity.
The keynote speech was held remotely so that practitioners from the business world and students from all over Germany could participate.
bunq B.V.
Target group analysis and communication strategy
How to reach the young Germans as customers
Due to cultural and demographic differences, bunq, the second largest neobank in the EU based in Amsterdam, wanted to better understand the wants and needs of young Germans of generations Y and Z as its potential users. By using a hypothesis-based approach, potentials in the Germany-specific targeting were identified and concrete measures for both the approach and the product portfolio were derived, taking into account the requirements of the German Gen Y and Z.
The project included intensive trend research on the requirements of the German Gen Y and Gen Z as well as on the financial sector, interviews and the implementation of a workshop with the target group and the derivation of relevant impulses for the further outreach strategy.
Techniker Krankenkasse
Speech on job market requirements
"Gen Z in the job market - the new demands of future shapers."
As part of the TK-Busi-Net network, we were invited by TK to participate in a discussion with HR Business Partners on the requirements of the young generation in the job market. During the presentation, we covered the background and criticism of generational research, the demands of Gen Z, as well as practical examples.
The enthusiastic response from the participants once again demonstrated that, regardless of the industry or company size, the "Gen Z" is more than just a buzzword—it is a crucial guideline for forward-thinking organizations.